Test Bank for Consumer Behavior Building Marketing Strategy 11th Edition by Hawkins

$58.00

  • Title: Test Bank for Consumer Behavior Building Marketing Strategy 11th Edition by Hawkins
  • Edition: 11th Edition
  • ISBN-10: 0071288414
  • ISBN-13: 978-0071288415

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

–This text refers to an out of print or unavailable edition of this title.

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  • The item being sold is not the textbook. This study guide can be used for your university class / college course or online course / online university / edu online, whether you are studying for your bachelor degree or masters degree. Also great for your short summer courses / summer session.
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