Solution Manual for MM 2nd Edition by Iacobucci
- Publisher: Cengage Learning; 2 edition (February 1, 2011)
- Language: English
- ISBN-10: 053848134X
- ISBN-13: 978-0538481342
MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today’s learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, multimedia resources, and more, all in a convenient package at a value-based price. Cengage Learning’s Marketing Management CourseMate for MM 2e brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.