Solution Manual for Marketing Management 1st Edition by Marshall
- Publisher: McGraw-Hill/Irwin; 1 edition (January 9, 2009)
- Language: English
- ISBN-10: 0073529796
- ISBN-13: 978-0073529790
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.