Solution Manual for Kleppners Advertising Procedure 18th Edition by Lane

$58.00

  • Publisher: Prentice Hall; 18 edition (January 25, 2010)
  • Language: English
  • ISBN-10: 0136110827
  • ISBN-13: 978-0136110828

An all-inclusive introduction to the exciting and dynamic world of advertising.

 

Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.

 

The eighteenth edition reflects how new media has changed advertising.

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Description

  • The item being sold is not the textbook. This study guide can be used for your university class / college course or online course / online university / edu online, whether you are studying for your bachelor degree or masters degree. Also great for your short summer courses / summer session.
  • Please note that the files are compressed using the program Winzip.
  • Files ending with the extension (.pdf) can be opened using Adobe Acrobat Reader.
  • Files ending with the extension (.doc) , (.docx) or (.rtf) can be opened using Microsoft Word Viewer 2007.

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