Solution Manual for International Marketing 15th Edition by Cateora

$58.00

  • Publisher: McGraw-Hill/Irwin; 15 edition (September 24, 2010)
  • Language: English
  • ISBN-10: 007352994X
  • ISBN-13: 978-0073529943

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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  • The item being sold is not the textbook. This study guide can be used for your university class / college course or online course / online university / edu online, whether you are studying for your bachelor degree or masters degree. Also great for your short summer courses / summer session.
  • Please note that the files are compressed using the program Winzip.
  • Files ending with the extension (.pdf) can be opened using Adobe Acrobat Reader.
  • Files ending with the extension (.doc) , (.docx) or (.rtf) can be opened using Microsoft Word Viewer 2007.

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